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As we step into 2024, Etsy shop owners need to be prepared for the evolving market and growing competition. With over 150,000 new shops registered on Etsy each month in 2023, it's crucial to stay ahead of the game. We provide valuable tips on how to prepare your Etsy shop for success in 2024.
January is just around the corner and we have the first big news coming from Etsy. Following the success of the Q4 campaigns, Etsy's CEO Josh Silverman announced big marketing plans to promote Etsy as the ultimate gifting destination.To go with this Etsy has unveiled its new product discovery experience that will add new layers to Etsy search and optimization throughout 2024
As we wave goodbye to 2023, it's a perfect time to reflect on its challenges and triumphs. Looking ahead into the new year, it's important to remember that while the extended holiday sales in Q4 were a significant push on Etsy, constantly running sales isn't always the best strategy. Now is the ideal time to thoughtfully plan your sale events for 2024A well-crafted sales strategy balances profitability and conversions while leveraging the seasonality in your niche.
Black Friday is (almost) over, we hope you had a great campaign lined up and now you are swamped with orders. If you made the most of it and reaped the rewards of a good plan or even in case you missed it, you already know how important a strong marketing plan is so it's time to plan ahead into the New Year!
Get ready for the holiday season on Etsy! From Black Friday sales to dressing up your shop for Christmas, it's time to make your shop shine and maximize your sales. Don't miss out on the biggest shopping occasions of 2023!
We are already entering the Holiday Season with Halloween underway in 3 weeks. The holiday shopping spree revolves around this big topic and getting it right can be the key to a much more successful season.
As the Holiday Season rolls in, Etsy unveiled a great new initiative to help us track the efficiency of off-Etsy marketing activities.While the new Share & Save links are a simple tool primarily designed for social media, this is actually the first time Etsy is bringing order attribution to the stats page. Being able to understand where an order came from is a groundbreaking move for Etsy and while for now they just lump together all orders from external channels, it's a big step forward!
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