Artery Team Blog

On July 09, 2024, Etsy introduced new “Creativity Standards” designed to “keep commerce human” on the platform.You can check what the CEO of Etsy John Silverman has to say in the original announcement here.Below we will explain what this announcement means for you as an Etsy seller and what are the future changes we hope to see on Etsy to enhance the marketplace for sellers.Here’s what Etsy sellers and buyers need to know about this new classification and how it benefits their Etsy experience.

The Star Seller program on Etsy is designed to recognize and reward top-performing shops on the platform. It evaluates sellers on three key criteria: message response rate, on-time shipping and tracking, and 5-star reviews. To qualify for the Star Seller badge, sellers must respond to 95% of initial messages within 24 hours, ship 95% of their orders on time with tracking, and receive 95% 5-star reviews from customers. The program aims to highlight sellers who consistently provide excellent customer service and high-quality products.Achieving Star Seller status can boost a shop’s visibility and credibility, potentially leading to increased sales and customer trust.

The purpose of this article is to introduce us to what a store’s Conversion Rate (CR) is, how it is calculated, and what impact it has on the overall performance of the shop and its products. In the topics below we will point out examples of “good” and “bad” CR depending on the niche and how can we increase it and what causes a drop. First of all‍ what is a Conversion rate?‍ Conversion rate is the percentage of visitors to your shop that make an order. The conversion rate is one of the most important metrics for growing your business and can be affected by many variables such as photo quality, price, client reviews, listing titles and descriptions, and shipping & return policies.

Etsy, a global marketplace for unique and creative goods, has grown significantly since its inception. For sellers, standing out in this crowded space can be challenging. One effective way to increase visibility and drive sales is through Etsy Ads. What are Etsy Ads, and how do they work?The term Etsy Ads encompasses two distinct advertising programs available to Etsy sellers – onsite ads and offsite ads. Generally, when people talk about Etsy Ads, they're referring to the formerly promoted listings as Etsy called it back in the days, but we will cover both.

Building a strong brand and a cohesive product line is very important to many Etsy Shop owners. However, as your business grows, you may find yourself selling products that don’t necessarily fit together. There comes a time when you either have too many products in your Etsy shop or you simply want to branch out to other markets. For example, you might begin selling men's clothing and later decide to expand into printable journals or selling women's clothing. In such cases, some Etsy shop owners opt to create a second shop or even multiple shops to better showcase and market their diverse product offerings.The main question is – can you have more than one Etsy shop?

As an Etsy seller, you know that creating a visually appealing online shop is crucial for attracting customers and driving sales. One essential but often overlooked aspect of optimizing your product listings is adding alt text to your listing photos. Alt text, short for alternative text, is a description of an image that is displayed when the image cannot be loaded or is read aloud by screen readers for visually impaired users.