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As summer is winding down and Q4 prep is about to heat up, Etsy just dropped its Q2 2025 financial report few days ago. As usual, let's unpack where the marketplace is at currently and what this means for your shop. What’s the real story behind the numbers? Let’s take a look at where Etsy stands, what they are focusing on and what's important about the current search algorithm so you can get ahead before the holiday madness begins.

Q4 revenue often surpasses the rest of the year combined. Halloween, Thanksgiving, Black Friday, Christmas - October-December is a whirlwind of shopping sprees and gifting joy, and shopping often begins as early as September.The next 6-8 weeks are your golden window to step back, plan strategically, and set the stage for your biggest season yet. Use this time wisely to put everything in place - so when the holiday frenzy begins, your shop is ready to shine and win your niche.

It’s June. Summer is heating up - and so is the never-ending stream of Etsy advice online. As we move into summer shopping, a quick word of caution is thatEtsy Advice is Everywhere. Most of It Is Garbage. From YouTube to Facebook to Etsy, support itself, everyone has a “do this one thing and blow up your sales” tip to grow your shop. Spoiler alert: most of these people have no idea what they’re talking about.

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Etsy SEO involves much more than keyword optimization. Ranking in target searches depends on listing quality scores, and a key part of growth-focused SEO involves leveraging marketing tactics to ensure good quality scores. Etsy SEO is strongly tied in with the rest of your marketing strategy. To stay competitive during the coming Spring Holiday Season, it's time to take a moment and make sure you are giving your listings the best chance to rank in search.