Latest

Just over 6 months ago Etsy introduced the AI-generated title suggestions tool with their Fall 2025 SEO tools update. At first glance, it looked convincing - notifications about “improving search visibility”, a friendly "Update titles" button and subtle pressure suggesting that not using this tool meant missing out.In our October letter we advised caution. Although Etsy's marketing wording almost framed this as an algorithm

The start of the new year is the perfect time to set your Etsy shop up for success. Here is a timely reminder to create your Seasonal Marketing Calendar for the new year in order to stay ahead of the competition, win your niche and make the most of the peak seasons. Etsy shopping is highly seasonal and driven by occasions, gifting and trends. Leveraging the seasonality to your advantage is one of the best gateways towards creating peak revenue months.

Black Friday and Cyber Week are over. I hope you put together a good campaign and things are looking great - but if it's not booming, you are also not alone.Time to talk about Final Push, BFCM Takeaways and Fresh Etsy Leadership. With Etsy's BFCM weeks behind us, it's a good moment to reflect on how they went, how to time December cut-offs this year and what we are looking towards in 2026.

As we enter Q4 and holiday season shopping, Etsy is rolling out a couple of new tools to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there.Like every new release on Etsy, they are testing things out and there is a catch. Let’s unpack what’s new, how it works, and what we can actually do with it.

August is behind us - and with it, the calm before the Holiday peaks. September marks the beginning of Q4 preparations, when creative energy meets peak sales. But this year, we’re not just prepping for Halloween, Thanksgiving, and Christmas - there’s a new curveball in town, so Let’s talk US customs duties on Etsy. Yep. If you're a non-US Etsy seller, you’re probably already feeling the pinch. The new import policy and the removal of the "de minimis" exemption means every package headed to the US could now carry up to a 15% customs duty.