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Just over 6 months ago Etsy introduced the AI-generated title suggestions tool with their Fall 2025 SEO tools update. At first glance, it looked convincing - notifications about “improving search visibility”, a friendly "Update titles" button and subtle pressure suggesting that not using this tool meant missing out.In our October letter we advised caution. Although Etsy's marketing wording almost framed this as an algorithm update, early tests showed that this new tool wasn't actually synced with the search algorithm. Now, as we wrap up Q1 of 2026, we finally have longer-term data. And the results are… sobering.

The start of the new year is the perfect time to set your Etsy shop up for success. Here is a timely reminder to create your Seasonal Marketing Calendar for the new year in order to stay ahead of the competition, win your niche and make the most of the peak seasons. Etsy shopping is highly seasonal and driven by occasions, gifting and trends. Leveraging the seasonality to your advantage is one of the best gateways towards creating peak revenue months. And planning ahead will give you a big edge over many competitor stores who may be barely looking past the last 7 days.

Black Friday and Cyber Week are over. I hope you put together a good campaign and things are looking great - but if it's not booming, you are also not alone.Time to talk about Final Push, BFCM Takeaways and Fresh Etsy Leadership. With Etsy's BFCM weeks behind us, it's a good moment to reflect on how they went, how to time December cut-offs this year and what we are looking towards in 2026.

As we enter Q4 and holiday season shopping, Etsy is rolling out a couple of new tools to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there.Like every new release on Etsy, they are testing things out and there is a catch. Let’s unpack what’s new, how it works, and what we can actually do with it.