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Black Friday and Cyber Week are over. I hope you put together a good campaign and things are looking great - but if it's not booming, you are also not alone.Time to talk about Final Push, BFCM Takeaways and Fresh Etsy Leadership. With Etsy's BFCM weeks behind us, it's a good moment to reflect on how they went, how to time December cut-offs this year and what we are looking towards in 2026.

As we enter Q4 and holiday season shopping, Etsy is rolling out a couple of new tools to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there.Like every new release on Etsy, they are testing things out and there is a catch. Let’s unpack what’s new, how it works, and what we can actually do with it.

As summer is winding down and Q4 prep is about to heat up, Etsy just dropped its Q2 2025 financial report few days ago. As usual, let's unpack where the marketplace is at currently and what this means for your shop. What’s the real story behind the numbers? Let’s take a look at where Etsy stands, what they are focusing on and what's important about the current search algorithm so you can get ahead before the holiday madness begins.

Q4 revenue often surpasses the rest of the year combined. Halloween, Thanksgiving, Black Friday, Christmas - October-December is a whirlwind of shopping sprees and gifting joy, and shopping often begins as early as September.The next 6-8 weeks are your golden window to step back, plan strategically, and set the stage for your biggest season yet. Use this time wisely to put everything in place - so when the holiday frenzy begins, your shop is ready to shine and win your niche.