Etsy Seasonal Marketing

Peak summer is here, and with it arrives an array of opportunities - from seasonal themes to viral trends and getting your shop in shape for the top season of the year. There's plenty to do right now so here are 5 tips on how to make the most of your Etsy summer. Whether you're looking to tap into Etsy's wedding and back-to-school market or want to relax and prepare for holiday season, summer can be surprisingly busy. Make sure to make the most of the upcoming weeks - everything adds up during the second half of the year. For most shops on Etsy summer season is one of the strongest for the year, especially if you plan your campaign in advance!

With Mother’s Day season almost behind us, it’s time to capitalize on the momentum and turn our attention to Father’s Day (June 16th), another fantastic opportunity on Etsy! The Marketing for Father’s Day begins immediately after Mother’s Day (May 13th to June 16th). Etsy will be highlighting Father’s Day themes across all marketing channels during this period starting with the kick-off of the Father's Day Sale Event on May 13

Etsy's Mother's Day sale event is already happening and Spring Holiday Season is here. I am sure you already have your plan in place and now it's time to dive deeper into giving your Etsy store a spring refresh‍At the start of every strong season, you want to refresh your visual branding to match the overall mood of buyers and Etsy's marketing messages.‍

Spring Holiday Season is the second strongest quarter on Etsy for many stores when spring refresh, Mother's Day and Father's Day shopping align with a rise in wedding-themed orders. Just as we saw during the Christmas-driven Holiday Season, Etsy will be running a series of spring sales events over the next 2-3 months which will most likely affect both search and overall performance. This is once again a highly-competitive period and good planning will help you make the most of the seasonal boost.

Your Etsy storefront is your chance to make a first impression. It's the virtual equivalent of a window display, and it needs to be compelling enough to invite visitors to explore further. Think of it as the showcase that introduces your brand's essence and converts your visitors into buyers. Make sure you dress to impress this Holiday Season.