Etsy Tips & Tricks

The purpose of this article is to introduce us to what a store’s Conversion Rate (CR) is, how it is calculated, and what impact it has on the overall performance of the shop and its products. In the topics below we will point out examples of “good” and “bad” CR depending on the niche and how can we increase it and what causes a drop. First of all‍ what is a Conversion rate?‍ Conversion rate is the percentage of visitors to your shop that make an order. The conversion rate is one of the most important metrics for growing your business and can be affected by many variables such as photo quality, price, client reviews, listing titles and descriptions, and shipping & return policies.

Etsy, a global marketplace for unique and creative goods, has grown significantly since its inception. For sellers, standing out in this crowded space can be challenging. One effective way to increase visibility and drive sales is through Etsy Ads. What are Etsy Ads, and how do they work?The term Etsy Ads encompasses two distinct advertising programs available to Etsy sellers – onsite ads and offsite ads. Generally, when people talk about Etsy Ads, they're referring to the formerly promoted listings as Etsy called it back in the days, but we will cover both.

Building a strong brand and a cohesive product line is very important to many Etsy Shop owners. However, as your business grows, you may find yourself selling products that don’t necessarily fit together. There comes a time when you either have too many products in your Etsy shop or you simply want to branch out to other markets. For example, you might begin selling men's clothing and later decide to expand into printable journals or selling women's clothing. In such cases, some Etsy shop owners opt to create a second shop or even multiple shops to better showcase and market their diverse product offerings.The main question is – can you have more than one Etsy shop?

As an Etsy seller, you know that creating a visually appealing online shop is crucial for attracting customers and driving sales. One essential but often overlooked aspect of optimizing your product listings is adding alt text to your listing photos. Alt text, short for alternative text, is a description of an image that is displayed when the image cannot be loaded or is read aloud by screen readers for visually impaired users.

Should you put your Etsy shop on Vacation Mode or not? Every year as summer nears, we hear that question. Etsy offers this option which will temporarily deactivate your listings. You can theoretically use it whenever you need to take a break. But should you? If you care about your shop performance, it may be better to think twice - but what are the alternatives?