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As we move deeper into Q2 and on the edge of the summer season shopping, Etsy is rolling out a couple of new tools and features to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there. Like every new release on Etsy, they are testing things out and this opens up new opportunities to get an edge. Let’s unpack what’s new, how it works, and what we can actually do with it.
As the holiday season kicks off, Etsy has just launched an exciting update to its Average Order Value (AOV) initiative. You might recall the brief appearance of the "Buy More & Save" badge back in May-June, which Etsy discontinued rather quickly. Now, without much fanfare, Etsy has introduced a much-improved tool designed to help boost sales. Back In June, we talked about Etsy's focus on increasing order values, and this new feature is a great opportunity to implement any strategies you tested over the summer.
In recent months many sellers on Etsy have experienced deactivated listings under "Violated Etsy's Creativity Standards". Many of them wonder what this means and how to approach such a situation, and above all, what is the reason for their products to be deactivated under this new policy. Before we get into the specifics, we need to understand what exactly means. Etsy's recent introduction of Creativity Standards has sparked a wave of concern among sellers, with many experiencing unexpected deactivations of their listings.
Similarly to the Creativity Standards announcement, this update is mostly bringing Etsy's communication around SEO up-to-date. Little is truly new but Etsy has updated their SEO guides and made them more interactive - we have a new page in the shop manager with specific actionable recommendations based on the guides.The most interesting aspect of this update is that it finally states very clearly that SEO is about much more than keywords. A variety of success factors shapes the quality scores of Etsy listings and boosting your listing rankings requires both keyword enrichment, and dedicated efforts towards improving your success factors. You are already familiar with most of these topics from the success recommendations you receive from your team here and below are the most important takeaways to pay attention to.
On July 09, 2024, Etsy introduced new “Creativity Standards” designed to “keep commerce human” on the platform.You can check what the CEO of Etsy John Silverman has to say in the original announcement here.Below we will explain what this announcement means for you as an Etsy seller and what are the future changes we hope to see on Etsy to enhance the marketplace for sellers.Here’s what Etsy sellers and buyers need to know about this new classification and how it benefits their Etsy experience.
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