Artery Team Blog

The purpose of this article is to introduce us to what a store’s Conversion Rate (CR) is, how it is calculated, and what impact it has on the overall performance of the shop and its products. In the topics below we will point out examples of “good” and “bad” CR depending on the niche and how can we increase it and what causes a drop. First of all‍ what is a Conversion rate?‍ Conversion rate is the percentage of visitors to your shop that make an order. The conversion rate is one of the most important metrics for growing your business and can be affected by many variables such as photo quality, price, client reviews, listing titles and descriptions, and shipping & return policies. Learn how you can control to a certain degree your store's conversion rate.

Etsy, a global marketplace for unique and creative goods, has grown significantly since its inception. For sellers, standing out in this crowded space can be challenging. One effective way to increase visibility and drive sales is through Etsy Ads. What are Etsy Ads, and how do they work? The term Etsy Ads encompasses two distinct advertising programs available to Etsy sellers – onsite ads and offsite ads. Generally, when people talk about Etsy Ads, they're referring to the formerly promoted listings as Etsy called it back in the days, but we will cover both. Sellers can set daily budgets for their ads, giving them control over how much they spend. These ads operate on a cost-per-click (CPC) model, meaning sellers are charged only when someone clicks on their promoted listing.

Building a strong brand and a cohesive product line is very important to many Etsy Shop owners. However, as your business grows, you may find yourself selling products that don’t necessarily fit together. There comes a time when you either have too many products in your Etsy shop or you simply want to branch out to other markets. For example, you might begin selling men's clothing and later decide to expand into printable journals or selling women's clothing. In such cases, some Etsy shop owners opt to create a second shop or even multiple shops to better showcase and market their diverse product offerings. But how to do that? How to set it up properly? The main question is – can you have more than one Etsy shop?

As an Etsy seller, you know that creating a visually appealing online shop is crucial for attracting customers and driving sales. One essential but often overlooked aspect of optimizing your product listings is adding alt text to your listing photos. Alt text, short for alternative text, is a description of an image that is displayed when the image cannot be loaded or is read aloud by screen readers for visually impaired users. Alt text serves multiple purposes in an Etsy shop. Not only does it make your listings more accessible to people with disabilities, but it also improves your SEO. Search engines can’t “see” images, but they can read alt text, which helps them understand the content of your photos and rank your listings accordingly.

What is the difference between views and visits in Etsy shop stats. Both of these are important metrics of your Etsy shop, and understanding them can help you improve your shop sales potentially. For example, a high number of views with relatively few visits might suggest that your listings are getting exposure but aren't enticing enough for customers to explore further. Conversely, a high number of visits but few purchases might indicate a need for improvements in pricing, descriptions, or photos to convert visitors into buyers. To analyze your shop's performance, head to your Etsy dashboard or go to the "Shop Manager" section, then click on "Stats." Here, you can track both your views and visits over different time periods.

Should you put your Etsy shop on Vacation Mode or not? Every year as summer nears, we hear that question. Etsy offers this option which will temporarily deactivate your listings. You can theoretically use it whenever you need to take a break. But should you? If you care about your shop performance, it may be better to think twice - but what are the alternatives? While Vacation Mode may seem like a convenient way to pause your shop when you’re unavailable, it can have a significant impact on your shop’s visibility. When you activate Vacation Mode, your listings are temporarily hidden from Etsy search results, which can result in a drop in traffic and momentum. After reopening, it can take time for your shop to regain the visibility and search rankings it had before, which might affect your sales in the long run.