What is the difference between views and visits in Etsy shop stats.

Both of these are important metrics of your Etsy shop, and understanding them can help you improve your shop sales potentially.

First of all

Where can you see your views & visits in your Etsy store?

You can find your views and visits in your Etsy dashboard and Etsy stats. In your Etsy dashboard, you can see your views and visits. In your Etsy stats, you can see your visits in the graph, while the views are separated into your listings.

Etsy updates different metrics in Etsy stat at different frequencies. For example, visits are updated a few times a day so that Etsy has time to filter out 'bot' traffic, such as visits from search engines rather than real people. Keep in mind that Views update more frequently than visits.

In Etsy stats, you can see the number of visits here
After you scroll down in Etsy stat, you can see the views of individual listings

What're views & visits?

According to Etsy, views represent the total times people looked at each of your listings. And visits is the number of people who looked at your shop or listings.

Etsy doesn't count your own views and visits if you're logged into the same account as the Etsy shop you’re viewing.

And for privacy reasons, Etsy doesn't show who viewed your listings. But you can see the people who favorited your listing, made a purchase, etc.

What's the difference between views & visits?

According to Etsy, “Visits represent the number of people who looked at your shop or listings. Views tell you the total times people looked at each of your listings.”

So if one shopper clicked into your shop and looked at five listings, it would count as one visit and five views. And because of that, number of views will always be higher than number of visits.

How many views & visits do you need before a sale?

Unfortunately, there's no real answer to this question. It depends on your conversion rate, which is the percentage of views that result in a purchase.

From my experience, successful Etsy shops have a conversion rate of 1-3%. If you take that conversion rate figure, it means that shops would take about 33-100 views to make 1 sale. But this depends heavily on your listing quality, price point, customer service, etc.

What are the common reasons for low views & visits?

I completely understand that having low views and visits for your Etsy shop and listings is one of the most frustrating things. There are a few common reasons why your views and visits are low:

Listing photo quality - This is one of the main reasons why your listings have little views. Because Etsy shoppers face so many listings on the search result page, if your thumbnail listing photo is not attractive and clickable enough, it’s unlikely that shoppers will be intrigued enough to view your listing.

Other common reasons why you’re not getting views and visits include:

  • Unoptimized listing titles and tags (Etsy SEO)
  • Low product quality
  • A lack of listings
  • Seasonality
  • Cases against your shop
  • Shop's deindexation

How to turn your Etsy views & visits into sales?

To turn views and visits into sales, you should focus on optimizing your listings to improve your conversion rate.

Improving your conversion rate can create a positive feedback loop of:

  1. Higher conversion rate (more shoppers turn into customers)
  2. Higher ranking in Etsy search (conversion rate is one of the main ranking factors)
  3. More shoppers viewing your listing and bringing you more sales

What aspects of your store needs to consider to turn your views & visits into sales?

Besides the optimization of your listings (SEO), there are other factors that influence the overall shop's performance. Conversion rate depends on the shopping experience and the various factors that go into making a decision for purchase. Usually, these are the main areas of checking and improving when it comes to conversion rate:

  • Prices
  • Processing Time
  • Expired/deactivated/sold out listings
  • Delivery Time
  • Shipping Price
  • Images
  • Quantities
  • Visual Appearance
  • Targeted Campaigns (abandoned basket, thank you, favorites)
  • It also helps if you are able to remember in retrospect if you have made any changes to these aspects over the past few months, especially if you experienced drop in conversions

How Etsy shoppers found you?

How shoppers found you breaks down where shoppers who visited your shop came from.

You can see how much of your shop traffic Etsy brought through Etsy search, Etsy app & other Etsy pages, and Etsy marketing & SEO.

You can see how much traffic You brought through other sources, like Direct & other traffic, Social media, Etsy Ads, and Offsite Ads.

The arrows next to the visits for each traffic source show how traffic for that source changed over the same period in the last year.

Select a traffic source to see more details about where this traffic is coming from and what keywords shoppers used to find your shop.

What’s the difference between advertising clicks on the Etsy Ads dashboard and Etsy Ads visits on shop stats?

There are a couple of reasons why your Etsy Ads clicks and Etsy Ads visits may be different:

  • Ad clicks count the number of times people click on your ad. If a shopper clicks on the ad twice in a 30 minute period, it would count as one visit.
  • In the How shoppers found you section, Etsy Ads doesn’t include people that visited your shop through ads on the Etsy app.

Etsy views vs visits: Conclusion

Now you understand Etsy stats, including views and visits, you can use the tips in this article to improve your shop’s performance and see how much traffic it generates.

Key takeaways:

  • Track your Etsy views and visits in the Etsy dashboard to see how many shoppers turn to your store and individual listings. Use the data to improve what’s not working.
  • Optimize your listings, use high-quality photos, write clear descriptions, and price your products competitively.
  • Promote your shop on social media and use paid Etsy ads.
Georgi Bosilkov
Etsy SEO Team Lead

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