Etsy Tools

As the holiday season kicks off, Etsy has just launched an exciting update to its Average Order Value (AOV) initiative. You might recall the brief appearance of the "Buy More & Save" badge back in May-June, which Etsy discontinued rather quickly. Now, without much fanfare, Etsy has introduced a much-improved tool designed to help boost sales. Back In June, we talked about Etsy's focus on increasing order values, and this new feature is a great opportunity to implement any strategies you tested over the summer.

While traffic and conversion rate receive the bulk of marketing attention and efforts, it's time to discuss the third crucial KPI that impacts the revenue of your Etsy store - Average Order Value (AOV). In the past months Etsy development team has been looking for ways to increase cart and order values as a key to maximizing revenue per customer. They've already started testing new platform features that are directed specifically at increasing the order value and one of these features that's already rolling out is called The Etsy “Buy more & save” badge. This strategy not only boosts AOV but also strengthens customer satisfaction by offering a perceived value. Etsy’s goal is to help sellers maximize revenue per transaction while giving buyers a sense of getting a good deal.